Panasonic TV-77Z90BEK OLED TV

The Panasonic TV-77Z90BEK is a 77-inch OLED TV from the 2025 generation, with a Master OLED Pro panel, HCX Pro AI Processor MK II, and Dynamic Theater Surround Pro – home cinema format without a projector or screen.

Nearly two metres of picture diagonal that simply replaces the wall in a darkened room. Once you've watched something this big, 55 inches suddenly looks... cute.

Why the 77Z90BEK?

At 77 inches, the wheat separates from the chaff: where budget LCDs struggle with uniformity and viewing angles at this size, the Master OLED Pro panel switches off each pixel individually. The result is evenly deep black across the whole picture area – crucial when the image takes up almost half the wall.

The HCX Pro AI Processor MK II keeps colour, contrast and motion sharpness in check, adapting the picture via Auto AI to content and room lighting. That processing power really pays off when upscaling TV and streaming material to this diagonal.

What you see and hear

Picture: cinema-grade immersion with Dolby Vision IQ, HDR10+ Adaptive and Filmmaker Mode – and thanks to up to 144 Hz, HDMI 2.1, VRR and G-Sync compatibility, a serious gaming slab even at this size.

Sound: Dynamic Theater Surround Pro with a built-in subwoofer and Dolby Atmos convincingly fills larger rooms too. Through Fire TV, apps, catch-up services and internet radio are ready to go instantly – and that works without a paid subscription too, if you only stream occasionally.

Who is the 77Z90BEK for – and who isn't it for?

Made for anyone who wants genuine home cinema feel in the living room and has enough seating distance for 77 inches to immerse rather than overwhelm – roughly three metres or more.

Straight talk: this TV doesn't belong in a small room where you sit two metres from the screen – 55 or 65 inches is plenty there. And consider the size: 1.72 m wide and around 46 kg with the stand call for a sturdy sideboard or a wall that can take the weight. Setting it up isn't a one-person job. If you have the space and the distance, you get a cinema experience that's addictive in return.

Our verdict

The 77Z90BEK is the sensible shortcut to a big home cinema: Master OLED Pro picture quality and a grown-up sound system in a single unit, with no projector, screen or dedicated darkened room. If the wall can take it, this is one of the easiest ways to bring the cinema home. The Z90B series comes with a solid reputation, too: the 48-inch variant won a What Hi-Fi? Award in 2025 (best premium TV in the 48-to-50-inch class) and five stars – the 77-incher shares the same Master OLED Pro panel.

Technical specifications

• Screen diagonal: 77 inches / 195 cm
• Resolution: 4K Ultra HD (3,840 × 2,160 pixels)
• Panel: Master OLED Pro
• Image processor: HCX Pro AI Processor MK II
• Refresh rate: up to 144 Hz
• HDR: Dolby Vision IQ, HDR10+ Adaptive, HLG, Filmmaker Mode
• Gaming: Game Mode Extreme, 2× HDMI 2.1 (4K@144Hz), VRR, ALLM, AMD FreeSync Premium, NVIDIA G-Sync compatible
• Sound: Dynamic Theater Surround Pro with Dolby Atmos, incl. built-in subwoofer
• Operating system: Fire TV (Premium) with Alexa, Apple AirPlay & Apple Home
• Tuner: DVB-T2/C/S2, SAT>IP / TV>IP
• Connections: 4× HDMI (2× HDMI 2.1 for 4K/144Hz), 3× USB, LAN, optical digital output, CI+, Wi-Fi, Bluetooth
• Dimensions with stand (W×H×D): 1723 × 1076 × 350 mm
• Weight with stand: 46.5 kg (approx. 39.5 kg without stand)
• Included: TV, stand, premium remote with voice control, power cable, quick start guide

Frequently asked questions

What seating distance suits 77 inches?
For a relaxed picture, we recommend around three metres or more. Thanks to 4K resolution, you can also sit closer without seeing individual pixels – which makes the experience especially immersive. Under two metres, the diagonal quickly feels too large.

Do I need a soundbar with the 77Z90BEK?
Usually not for everyday use. Dynamic Theater Surround Pro with a built-in subwoofer and Dolby Atmos fills larger rooms too. Anyone building a dedicated home cinema can add a full system – but it isn't required.

Is the 77Z90BEK suitable for the PS5 and gaming?
Yes. Up to 144 Hz, two HDMI 2.1 connections, VRR, ALLM, NVIDIA G-Sync compatibility and AMD FreeSync Premium are all on board. Game Mode Extreme keeps latency low – a pretty impressive gaming feel at 77 inches.

How is such a large TV delivered and mounted?
At around 46 kg with the stand and 1.72 m wide, the 77Z90BEK is a two-person job. On request, we deliver it to your home, mount it on the stand or a wall bracket, and set it up – just ask us.

Is the Panasonic 77Z90BEK still available?
Yes, while our stock lasts. The model is being phased out in the Swiss market but remains available from us for now. Especially at the 77-inch size, it's worth a quick check on availability before you order.

Why buy the Panasonic 77Z90BEK from HD Zürisee?
Because with a TV this size, advice, delivery and installation make all the difference – and that's exactly what we offer. We work out seating distance and placement with you, deliver and install on site on request, and with Mauri we have our own technician on hand. You can reach us in Wädenswil, by phone or WhatsApp.

Pairs well with

With a big-format set, the setup around it counts: matching speakers and everything for home cinema, plus quality cables for the HDMI 2.1 signal. Still deciding between 65 and 77 inches? Comparing with more TVs brings clarity.