Panasonic TV-77Z90BEKA OLED TV, 77 Inch

The Panasonic TV-77Z90BEKA is a 77-inch OLED TV from the 2026 generation, carrying forward the proven picture of the Master OLED Pro panel at a friendlier entry price. Almost two metres of screen diagonal is no longer a niche thing, but the new reference size for home cinema – and the 450 francs you save compared with the predecessor are no rounding error even at this size.

Why the TV-77Z90BEKA?

Because you get the reference class without paying extra for the old production batch. The HCX Pro AI Processor MK II recalculates picture and sound in real time, Dolby Vision IQ automatically adapts brightness and contrast to your room lighting, and Game Mode Extreme keeps even fast console sessions judder-free. In short: cinema picture, console speed, a price that no longer hurts.

What you see and hear

The Master OLED Pro panel delivers rich black levels and colours that are right without any tutoring – Filmmaker Mode included, for anyone who doesn't want to give up the director's intention even while watching TV. Dynamic Theater Surround Pro with Dolby Atmos and a built-in subwoofer means you don't necessarily have to add a soundbar for movie night – though let's be honest: a good soundbar or a set from our home cinema range gets noticeably more out of it acoustically.

Who is the TV-77Z90BEKA suited for – and who isn't it for?

Suited for anyone looking for a dedicated living-room wall replacement: seating distance around three metres, a room that can also be dimmed, and the expectation that 4K streaming, gaming and classic TV programming all come from one device. Less ideal if your living room has more of a small-room character or you watch TV in daylight with the sun behind you – then the room brightness eats back into some of the OLED magic.

Our verdict

The TV-77Z90BEKA does exactly what you'd expect from the Z90B series – just cheaper. If you hesitated with the predecessor because 3,949 francs for 77 inches was a bit much after all, you get the same enjoyment here at a price that's easier to commit to.

Technical data

• Screen diagonal: 77 inches / 195 cm
• Resolution: 4K Ultra HD (3840×2160)
• Panel: Master OLED Pro
• Picture processor: HCX Pro AI Processor MK II
• Refresh rate: up to 144 Hz
• HDR: Dolby Vision IQ, HDR10+ Adaptive, HLG, Filmmaker Mode
• Gaming: Game Mode Extreme, 2× HDMI 2.1 (4K@144Hz), VRR, ALLM, AMD FreeSync Premium, NVIDIA G-Sync compatible
• Sound: Dynamic Theater Surround Pro with Dolby Atmos, built-in subwoofer
• Operating system: Fire TV (Premium) with Alexa, Apple AirPlay & Apple Home
• Tuner: DVB-T2/C/S2, SAT>IP / TV>IP
• Connections: 4× HDMI (2× HDMI 2.1), 3× USB, LAN, optical digital output, CI+, Wi-Fi, Bluetooth
• Dimensions with stand (W×H×D): 1723 × 1076 × 350 mm
• Weight with stand: 46.5 kg (approx. 39.5 kg without stand)
• Included: TV, stand, premium remote control with voice control, power cable, quick start guide

Frequently asked questions

What's the difference to the TV-77Z90BEK?

Technically practically none: same Master OLED Pro panel, same HCX Pro AI Processor MK II, same Z90B picture series. The difference lies in manufacturing – the BEKA is the new batch under the Panasonic-Skyworth partnership, recognizable by the extra "A" in the name, and comes with a noticeably lower RRP than the original BEK.

How much seating distance do I need for 77 inches?

For a rich cinema picture without pixel-hunting we recommend around three metres of seating distance, a bit less depending on your viewing habits. With 4K, sharpness holds up closer too, but the room should have enough depth overall so the 77-incher doesn't feel like a neighbour on the sofa.

Is the TV-77Z90BEKA good for gaming?

Yes, very. Two HDMI 2.1 inputs bring 4K at up to 144 Hz to the screen, plus VRR, ALLM, AMD FreeSync Premium and Nvidia G-Sync compatibility. For current-generation consoles and fast gaming PCs, the picture is buttery smooth and responsive – Game Mode Extreme additionally minimizes input lag.

Do I absolutely need a streaming subscription for Fire TV?

No. Fire TV also works without any paid subscriptions – via the DVB-T2/C/S2 tuner, SAT>IP/TV>IP, USB or home network you get classic TV programming and your own content. Streaming services like Netflix or Disney+ are an additional option, not a requirement for enjoying the device.

How does a 77-incher get to my home, and who installs it?

At just under 47 kilos including stand, the 77Z90BEKA is a two-person device – delivery and installation are handled by Mauri and his team, including professional setup and basic configuration. Just tell us what your living room looks like, and we'll plan delivery and placement accordingly.

Why buy the Panasonic TV-77Z90BEKA from HD Zürisee?

Because we've been advising, not just selling, in Wädenswil since 1997: we look with you at whether 77 inches suits your room and seating distance, and Mauri handles delivery and installation on site. Call us, write to us or reach us on WhatsApp – we take the time for your living room.

Goes well with

Home cinema · Speakers · Cables · TVs