LG OLED77W69LA

The LG OLED77W69LA is the 77-inch Wallpaper TV of the 2026 W6 series: a 4K OLED evo TV with a depth of just 9.9 mm that, thanks to True Wireless transmission, sits flush against the wall like a picture – available from August 2026, pre-orderable at HD Zürisee.

9.9 mm thin, No-Gap wall mounting, all connections in the separate Zero Connect Box: only the picture remains on the display. No ordinary OLED gets this close to the wall or this invisible.

Why the LG OLED77W69LA?

Because it combines top-tier OLED with radical design. The Hyper Radiant panel with Brightness Booster Ultra delivers the brightness of a high-end LCD with true OLED black, the alpha 11 Gen3 with webOS 26 optimises picture and sound automatically and listens for Gemini and Copilot. The technology – tuner, connections, power supply – sits in the Zero Connect Box; the picture goes to the panel wirelessly.

What you see

An extremely bright, rich OLED picture on a surface that sits almost flush in the wall. 77 inches is the sweet spot of the Wallpaper series: big enough for the cinema feeling, still living-room friendly. The alpha 11 Gen3's AI picture processing draws sharpness and depth out of every signal.

Who is the 77W69LA suited for – and who isn't it for?

Straight talk: For design people who want the TV to disappear into the wall instead of standing out. Anyone who wants a classic stand TV with cables right at the unit is in the wrong place – all the technology moves into the box. And Wallpaper lives by clean wall installation: we plan that with you.

How does the wireless wallpaper concept work?

Sources, tuner and power logic sit in the Zero Connect Box in the sideboard; from there, the 4K signal goes wirelessly to the 9.9 mm panel on the wall. The result: a smooth wall without cable ducting, the TV looks like a framed canvas.

Our verdict

The most consistent design OLED LG builds: 77 inches, 9.9 mm, wireless – cinema that disappears into the wall. Available from August 2026; as an LG partner, we're happy to take your pre-order in Wädenswil and plan the installation.

Technical specifications – LG OLED77W69LA

• Diagonal: 77 inches (195 cm)
• Panel depth: 9.95 mm
• Panel: 4K OLED evo Hyper Radiant (Brightness Booster Ultra)
• Processor: alpha 11 Gen3 4K AI
• Mounting: No-Gap wall mount (flush against the wall)
• Transmission: True Wireless via Zero Connect Box
• Connections: 4× HDMI 2.1, USB, LAN (on the Zero Connect Box)
• Smart TV: webOS 26 (Google Gemini & MS Copilot)
• Audio: Dolby Atmos
• Warranty: LG Switzerland manufacturer's warranty
• Availability: from August 2026 (pre-orderable)
• Display dimensions (without stand): 1713 × 988 × 9.95 mm (W×H×D)
• Display weight: 20.2 kg
• Included: display, Zero Connect Box, No-Gap wall mount, AI Magic Remote, power cable, quick start guide

Frequently asked questions

How far can the Zero Connect Box be from the TV?

The Zero Connect Box sends the picture wirelessly over several metres to the panel – so it doesn't have to sit directly behind the TV and can be placed in a sideboard or shelf. For a stable connection, there should be a clear line of sight to the wall; we find the ideal position during installation.

When will the W69LA be available?

The W6 will be available from August 2026 and can already be pre-ordered with us. As soon as the first units arrive in Switzerland, we'll get in touch and coordinate the delivery date and wall installation directly with you.

Why buy the LG OLED77W69LA at HD Zürisee?

Because a Wallpaper TV stands or falls with the installation. We deliver, mount it flush on the wall, hide the Zero Connect Box neatly in furniture and fine-tune picture and sound with you at home – personally, with our own technician in Wädenswil. Shipping free from CHF 190.

Goes well with it

A soundbar for spatial sound, a TV stand for the Zero Connect Box, and home cinema speakers for a great cinema night.