LG 65LX7B6LA

The LG 65LX7B6LA is a 65-inch 4K Gallery TV with a matte QNED display (anti-glare) and interchangeable frame – a design TV that, when switched off, looks like a framed artwork on the wall. Available from June 2026.

Matte display instead of high gloss, a white frame included, both wall mount and stand included: the LX7 is made for rooms where the TV shouldn't look like a TV.

Why the LG 65LX7B6LA?

Because it combines living-room design and smart TV in one device. The matte QNED display doesn't reflect and looks like a canvas; in Gallery mode, the TV shows thousands of licensed artworks from renowned museums and photo archives via the Gallery+ database (3 months free included). The included “Snow White” frame can optionally be swapped for “Warm Wood”. webOS 26 brings all the streaming services.

What you get

An art frame that's also a good 4K TV: matte QNED picture without reflections, Gallery mode for art, plus a wall mount and 2-leg stand – you decide whether it hangs on the wall or stands on the sideboard.

Who is the LX7 (65") suited for – and who isn't it for?

Straight talk: For design-conscious living rooms where looks and anti-glare matter. The processor (alpha 7 Gen9) is built for art and streaming, not top performance – if you want 144 Hz gaming or the brightest OLED picture quality, the MRGB88 or the OLED series are the better fit. Here, design and a matte, reflection-free picture come first.

What is Gallery mode?

When no film is playing, the LX7 shows artworks and photography via the Gallery+ database – like a digital picture frame. The matte display reinforces the painting-like impression. The first 3 months of Gallery+ are included.

Our verdict

The TV that looks like a picture: matte, framed, with an art mode – ideal for the design-conscious living room. At HD Zürisee in Wädenswil, we show you the frame and Gallery mode in advance and mount it flush with the wall.

Technical data – LG 65LX7B6LA

• Screen size: 65 inches (164 cm)
• Panel: 4K QNED matte display (anti-glare)
• Processor: alpha 7 Gen9 AI
• Mounting: wall mount + 2-leg stand (both included)
• Frame: “Snow White” included – “Warm Wood” optional, sold separately
• Gallery: Gallery+ database (3 months free)
• Smart TV: webOS 26 (Google Gemini & MS Copilot)
• Availability: from June 2026
• Dimensions with frame (without stand): 1466 × 848 × 40 mm (W×H×D, approx.)
• Weight without stand: approx. 26.9 kg
• Included: display, “Snow White” frame, wall mount, 2-leg stand, remote control, power cable, manual

Frequently asked questions

Can I change the frame?

Yes. The white “Snow White” frame is included; the “Warm Wood” frame is available separately as an option. Both are swapped in just a few steps – that way you match the TV to your furniture, wall color and interior without changing anything on the device itself.

Do I need a subscription for the Gallery art mode?

No. The first three months of Gallery+ are free; after that, the extended art catalog is optionally available by subscription – it's not required. The LX7 remains a full-fledged 4K smart TV with all streaming services and shows your own images in frame mode even without a subscription.

Why buy the LG 65LX7B6LA at HD Zürisee?

Because a design TV lives on clean installation and fine-tuning. We deliver, mount it flush with the wall, set up Gallery mode and picture, and advise you on the right frame – personally, with our own technician in Wädenswil. Free shipping from CHF 190.

Goes well with

A soundbar for unobtrusive sound, a TV stand and home cinema speakers for a harmonious living room.