LG OLED77C69LB

The LG OLED77C69LB is a 77-inch 4K OLED evo TV with 165 Hz gaming, an alpha 11 Gen3 processor and webOS – the big screen of the 2026 C6 series for true home cinema.

77 inches brings the cinema into the living room, without having to turn the whole room into a dark cave. Supplied with a central stand.

Why the LG OLED77C69LB?

Because OLED contrast on a large surface meets the alpha 11 Gen3 here. The Dual AI Engine processes sharpness and texture separately and carves a three-dimensional 4K world out of the signal – at 195 cm diagonal, that makes the difference. webOS with Gemini and Copilot is on board directly.

What you see

Big-screen cinema with deep black and fluid motion: 4K with 165 Hz, 0.1 ms, G-Sync and FreeSync Premium. The Brightness Booster Pro provides reserves for bright scenes, GeForce NOW RTX 5080 gaming from the cloud. Dolby Atmos and FlexConnect support for spatial sound.

Who is the C69LB (77") suited for – and who isn't it for?

Straight talk: A dream for larger rooms with three to four metres of viewing distance. In a small room, the sheer size overwhelms you. And with a glaring, unshaded window front, the same applies as for the C series: strong, but without the G series' matte coating. Anyone who wants the flattest wall mounting should look at the G6 series.

Do I need a high-end PC for 165 Hz gaming?

Not necessarily: GeForce NOW streams games with RTX 5080 performance directly to the TV; with a low-latency controller, you play almost as if locally.

Our verdict

Home cinema on a big scale: 77 inches of OLED evo with full C6 technology for film, sport and gaming – if the room has the distance to offer. At HD Zürisee in Wädenswil we plan placement, wall mounting and sound with you.

Goes well with it: a soundbar for decent sound, a matching TV stand, and home cinema speakers for the big-screen experience.

Technical specifications – LG OLED77C69LB

• Diagonal: 77 inches (195 cm)
• Panel: 4K OLED evo (Hyper Radiant Color Tech)
• Processor: alpha 11 Gen3 4K AI (Dual AI Engine)
• Refresh rate: up to 165 Hz
• Response time: 0.1 ms (GtG)
• Brightness: Brightness Booster Pro (up to 3.2× brighter)
• Gaming: G-Sync compatible, FreeSync Premium, VRR, ALLM, GeForce NOW (RTX 5080 power)
• Smart TV: webOS (LG Shield, Google Gemini & MS Copilot)
• Connections: 4× HDMI 2.1
• Audio: Dolby Atmos, FlexConnect support
• Warranty: 6-year Helvetic Warranty (upon registration)
• Dimensions & weight: detailed measurements on request – we'll give you the exact figures for wall mounting or furniture
• Included: display, central stand, AI Magic Remote (incl. batteries), power cable, quick start guide

Frequently asked questions

What viewing distance makes sense for 77 inches?

Around 3 to 4 metres is ideal – close enough for the cinema feel, far enough for the picture to work as a whole. We'll tell you the right distance for your room specifically.

Why buy the LG OLED77C69LB at HD Zürisee?

Because an OLED lives or dies by its placement, lighting and sound. We deliver, mount it on the wall on request and fine-tune picture and sound with you – personally, with our own technician in Wädenswil. Shipping free from CHF 190.