Loewe Iconic Inspire.55 OLED TV, pure white

The Loewe Iconic Inspire.55 is a 55-inch OLED TV with a permanently integrated 3.1 sound system and a handcrafted Syno-Stone floor stand that merges picture, sound and furniture into a single object.

Not a TV that looks like a TV: the Iconic stands freely in the room like a sculpture, the technology sits behind stone and fabric panels, and the cables run concealed inside the floor stand. Developed and manufactured at Loewe's headquarters in Kronach, Germany.

Why the Loewe Iconic Inspire.55?

Because it replaces three devices without looking like it. The 4K OLED panel delivers the deep, light-free black level OLED is built for – Dolby Vision, HDR10 and HLG included, factory-calibrated. In front of it works an active 3.1 soundbar with two integrated subwoofers and 360 W total output: room-filling, with voices that sit cleanly upfront instead of getting lost in the bass. You don't need a separate soundbar – and you can tell by looking at the living room.

What you get

The Syno-Stone floor stand is the real trick. The mineral material feels cool and solid like real stone and simply doesn't resonate with powerful bass – so the 360 W arrives where it belongs instead of dissipating in the cabinet. HDMI 2.1 with 120 Hz and VRR is on board, eARC for Dolby Atmos, plus AirPlay, DTS Play-Fi and Bluetooth. The integrated DR+ recorder with 1 TB records and pauses the running programme when guests ring the doorbell earlier than planned.

Who is the Iconic Inspire.55 suitable for?

For anyone who wants to place the TV freely in the room and treat it as a design object – and who wants good sound without scattering speakers around the room. In plain terms: if you already run a large AV setup with a separate subwoofer or want to screw the device to the wall, you're buying past the Iconic concept – that's what the Inspire DR+ series is for. And if you like rearranging your furniture every few months, know this: the stone turns moving it into a project, not a quick task.

Our verdict

The Iconic Inspire.55 is the most honest all-in-one solution in high-end TV: a picture at OLED level, sound that carries without extra speakers, and a floor stand that makes the technology look like a piece of furniture. Honestly – when did your TV last look this little like a TV?

Technical data

• Display: 55-inch (139 cm) Ultra HD OLED, factory-calibrated
• Resolution: 3840 x 2160 pixels (4K)
• Refresh rate: 120 Hz (HDMI 2.1, VRR)
• HDR: Dolby Vision, HDR10, HLG
• Sound: active 3.1 soundbar, 2 integrated subwoofers, 360 W total music power, Dolby Atmos
• Recorder: 1 TB integrated DR+ hard-disk recorder (timeshift)
• Operating system: Loewe os (Vidaa-based)
• Connections: 2x HDMI 2.1 (120 Hz, VRR, eARC), 2x HDMI 2.0b, 4x USB, LAN
• Wireless: Wi-Fi, Bluetooth, Apple AirPlay, DTS Play-Fi, WDAL 2.0
• Tuner: DVB-T2 / DVB-C / DVB-S2
• Floor stand: handcrafted Iconic Floor Stand made of Syno-Stone
• Finish: pure white
• Energy efficiency class: G (SDR) / G (HDR), per EU 2019/2013
• Dimensions (W x H x D): 1300 x 1013 x 318 mm (incl. floor stand)
• Weight: approx. 69 kg (incl. Syno-Stone floor stand)
• Warranty: incl. 5 years on-site warranty
• What's included: Loewe Iconic Inspire.55 with integrated 3.1 soundbar, handcrafted Iconic Floor Stand made of Syno-Stone (pure white), Loewe remote control incl. batteries, magnetic cable covers, power cable & quick guide

Frequently asked questions

Do I need additional speakers with the Iconic Inspire.55?
Not for everyday use. The integrated 3.1 soundbar with two subwoofers and 360 W fills a normal living room with ease. If you want true surround, you can wirelessly add matching Loewe speakers as rears via WDAL 2.0 and DTS Play-Fi – we're happy to work out what suits your room in a conversation.

Can I mount the Iconic Inspire.55 on the wall?
No. The Iconic is designed as a free-standing sculpture on the Syno-Stone floor stand – wall mounting isn't intended. If you want to put the TV on the wall or in a sideboard, you're better served by the Loewe Inspire series. We'll tell you honestly which variant suits your room.

Is the Iconic Inspire.55 suitable for gaming?
Yes. Via HDMI 2.1 it delivers 4K at 120 Hz with VRR, plus eARC for sound – PS5 and Xbox Series X run at full frame rate. The OLED panel's short response times take care of the rest during fast-paced games.

Which operating system does the Iconic Inspire.55 use?
Loewe's own Loewe os on a Vidaa base. Netflix, Prime Video, Disney+, Apple TV+, YouTube, Zattoo and the other major services are built in directly – no extra box that disrupts the design. Streaming subscriptions are an option, not a requirement: it also runs without a subscription via antenna, cable, satellite tuner and home network.

Why buy the Loewe Iconic Inspire.55 from HD Zürisee?
Because a device in this class deserves advice, not just a shopping cart. As an authorised Loewe specialist retailer in Wädenswil, we deliver, set it up on-site and tell you honestly beforehand whether the Iconic suits your room, your lighting and your viewing habits – including 5 years of on-site warranty, with Mauri as our own technician backing you up.

Goes well with

You'll find more from the world of Loewe in our Loewe collection. For wireless rears and surround, it's worth a look at our home cinema collection, for multiroom our speakers, and for the final polish our acoustics & room optimisation. Tell us about your room, and we'll find the right setup and the right sound for it.