LG

LG has been a picture reference for years with its OLED TVs – perfect black, high contrast, fast refresh rates for film and gaming. We carry the current OLED series (C, G and the ultra-thin W series) as well as Mini-LED/QNED for bright rooms. Here on Lake Zurich you get advice on them – comparing pictures is possible on request where we have the devices in stock.

The LG range at our shop

• OLED C series – the all-rounder for the normal living room, a top picture at a sensible price.
• OLED G series – the brighter, higher-end gallery line for the wall.
• OLED W series – the Wallpaper TV with only about 1 cm depth and wireless picture transmission to a separate One-Box.
• Signature OLED T – the transparent OLED TV with wireless transmission, a design object made to order.
• Mini-LED & QNED – very bright, from the QNED93 series (55 to 85 inches) to the new Micro RGB models, ideal for sunlit rooms.
• More TVs – the 98-inch Nano 4K TV 98NU900B6LB, the 27-inch StanbyME 2 and the compact Full HD TV 32LQ63006LA.
• Sound Suite & soundbars – the modular Sound Suite with Dolby Atmos FlexConnect (H7, W7, M7, M5) plus the soundbars DS70TR, DS70TY, DS60TR and DS40T.
• Stands – matching stands for the OLED models.

Frankly speaking

OLED is hard to beat on contrast but plays to its strengths in a darkened room; in a very bright room Mini-LED/QNED is often the better choice. Burn-in is no practical issue in normal, mixed TV use today – you only avoid static images for hours on end. We advise based on your room, not on the brochure.

Frequently asked questions about LG

What does the W series offer over the G series?

The W series (Wallpaper) sits practically flat on the wall, with the electronics in a separate One-Box with wireless transmission. The G series is a little thicker but can be mounted on its own. Where we have both in stock, we compare them directly on request – just write to us.

OLED or QNED – which suits me?

Dark to normal room: OLED. Very bright room with lots of daylight: QNED/Mini-LED. Tell us what your living room looks like and we will narrow it down.

Does an OLED suffer burn-in?

Practically not in normal mixed use – modern protection mechanisms kick in. If you show the same static image for hours every day, be careful. For usual use it is uncritical.

Do you deliver and install the TV?

Yes, we deliver, mount it on the wall or a stand and set up the picture properly – at your home if you wish.