Collection: OLED TVs

An OLED TV creates the picture with self-illuminating pixels: each pixel lights up individually and can be switched off completely. This produces perfect, absolute black, the highest contrast and excellent viewing angles – the reference for picture quality in a darkened room.

Why OLED

Because no other picture looks as deep and rich in contrast. Since each pixel lights itself and can switch off completely, there's no glow or brightening around bright objects – stars really do sit black against a black sky. Add to that perfect viewing angles: the picture stays high-contrast even from the side. For film fans in a darkened living room, OLED is the first choice.

What matters

Pay attention to brightness – current OLEDs are significantly brighter than earlier generations – as well as the panel and picture processing, and the connections for console and soundbar. In a very bright room, you should weigh Mini-LED as an alternative. At HD Zürisee in Wädenswil we advise you honestly on whether OLED suits your light and your use – and take care of delivery, wall mounting and picture calibration on request.

For whom – and plain talk

For film fans, series bingers and anyone who wants the best picture in a darkened or normally lit room. Also the first choice for gaming thanks to fast response times.

Plain talk: OLED has the perfect black, but Mini-LED gets brighter. In a sun-drenched room with a lot of daylight, Mini-LED can be the better choice. The topic of burn-in is largely defused today with normal, varied use – but with the same still image for hours on end, a conscious approach is worthwhile. We'll tell you what matters more for your room.

Verdict: the reference for picture quality – perfect black, highest contrast, best viewing angles. If you watch films in a darkened or normally bright room, OLED gives you the best picture. In a very bright room, it's worth comparing with Mini-LED.

Common questions

What's the advantage of OLED over LED and Mini-LED?

With OLED, each pixel lights itself and switches off completely for black. This produces perfect black, the highest contrast and the best viewing angles. LED and Mini-LED work with a backlight and don't quite reach this absolute black, but get brighter in return.

Does an OLED TV burn in?

With normal, varied use, the risk is largely defused today, and modern devices have protective mechanisms. If you show the same still image for hours, like a channel logo or a game HUD, you should be more mindful of it. For typical TV watching and films, OLED is safe.

Is OLED bright enough for my living room?

Current OLED TVs are significantly brighter than earlier generations and handle normally bright living rooms without any problem. In very bright rooms with a lot of direct daylight, a Mini-LED can still deliver punchier pictures. We'll assess with you what suits your light.

Is OLED suitable for gaming?

Very much so. OLED panels respond extremely fast and usually offer the right connections for high frame rates from modern consoles and PCs. Pay attention to the HDMI input specs if gaming matters to you – we'll point that out for the right model.

Do you handle delivery and wall mounting?

Yes. On request we deliver the TV, mount it on the wall or on furniture, connect your devices and calibrate the picture. That way your OLED looks right from the very first moment.

Why buy an OLED TV at HD Zürisee?

Because we advise you honestly on whether OLED or Mini-LED suits your room – instead of simply selling you the most expensive model. On request we take care of delivery, wall mounting and picture calibration. We deliver throughout Switzerland – free shipping from CHF 190.

Goes well with

The world's No. 1 OLED TV for 13 years*

Now: up to CHF 2'000.– cashback on LG OLED evo W6, G6 and Micro RGB MRGB96 from 75 inches (purchases 23 Oct – 31 Dec 2026).

*LG OLED TV was named the No. 1 best-selling OLED TV brand by Omdia for the 13th year in a row. More info at omdia.com