{"product_id":"lgoled77c69lb","title":"LG OLED77C69LB","description":"\u003cp\u003eThe LG OLED77C69LB is a 77-inch 4K OLED evo TV with 165 Hz gaming, an alpha 11 Gen3 processor and webOS – the big screen of the 2026 C6 series for true home cinema.\u003c\/p\u003e\n\u003cp\u003e77 inches brings the cinema into the living room, without having to turn the whole room into a dark cave. Supplied with a central stand.\u003c\/p\u003e\n\u003ch2\u003eWhy the LG OLED77C69LB?\u003c\/h2\u003e\n\u003cp\u003eBecause OLED contrast on a large surface meets the alpha 11 Gen3 here. The Dual AI Engine processes sharpness and texture separately and carves a three-dimensional 4K world out of the signal – at 195 cm diagonal, that makes the difference. webOS with Gemini and Copilot is on board directly.\u003c\/p\u003e\n\u003ch2\u003eWhat you see\u003c\/h2\u003e\n\u003cp\u003eBig-screen cinema with deep black and fluid motion: 4K with 165 Hz, 0.1 ms, G-Sync and FreeSync Premium. The Brightness Booster Pro provides reserves for bright scenes, GeForce NOW RTX 5080 gaming from the cloud. Dolby Atmos and FlexConnect support for spatial sound.\u003c\/p\u003e\n\u003ch3\u003eWho is the C69LB (77\") suited for – and who isn't it for?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStraight talk:\u003c\/strong\u003e A dream for larger rooms with three to four metres of viewing distance. In a small room, the sheer size overwhelms you. And with a glaring, unshaded window front, the same applies as for the C series: strong, but without the G series' matte coating. Anyone who wants the flattest wall mounting should look at the G6 series.\u003c\/p\u003e\n\u003ch3\u003eDo I need a high-end PC for 165 Hz gaming?\u003c\/h3\u003e\n\u003cp\u003eNot necessarily: GeForce NOW streams games with RTX 5080 performance directly to the TV; with a low-latency controller, you play almost as if locally.\u003c\/p\u003e\n\u003ch2\u003eOur verdict\u003c\/h2\u003e\n\u003cp\u003eHome cinema on a big scale: 77 inches of OLED evo with full C6 technology for film, sport and gaming – if the room has the distance to offer. At HD Zürisee in Wädenswil we plan placement, wall mounting and sound with you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGoes well with it:\u003c\/strong\u003e a \u003ca href=\"\/en\/collections\/soundbars\"\u003esoundbar\u003c\/a\u003e for decent sound, a matching \u003ca href=\"\/en\/collections\/tv-mobel-boards\"\u003eTV stand\u003c\/a\u003e, and \u003ca href=\"\/en\/collections\/heimkino-lautsprecher\"\u003ehome cinema speakers\u003c\/a\u003e for the big-screen experience.\u003c\/p\u003e\n\u003ch2\u003eTechnical specifications – LG OLED77C69LB\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDiagonal: 77 inches (195 cm)\u003c\/li\u003e\n\u003cli\u003ePanel: 4K OLED evo (Hyper Radiant Color Tech)\u003c\/li\u003e\n\u003cli\u003eProcessor: alpha 11 Gen3 4K AI (Dual AI Engine)\u003c\/li\u003e\n\u003cli\u003eRefresh rate: up to 165 Hz\u003c\/li\u003e\n\u003cli\u003eResponse time: 0.1 ms (GtG)\u003c\/li\u003e\n\u003cli\u003eBrightness: Brightness Booster Pro (up to 3.2× brighter)\u003c\/li\u003e\n\u003cli\u003eGaming: G-Sync compatible, FreeSync Premium, VRR, ALLM, GeForce NOW (RTX 5080 power)\u003c\/li\u003e\n\u003cli\u003eSmart TV: webOS (LG Shield, Google Gemini \u0026 MS Copilot)\u003c\/li\u003e\n\u003cli\u003eConnections: 4× HDMI 2.1\u003c\/li\u003e\n\u003cli\u003eAudio: Dolby Atmos, FlexConnect support\u003c\/li\u003e\n\u003cli\u003eWarranty: 6-year Helvetic Warranty (upon registration)\u003c\/li\u003e\n\u003cli\u003eDimensions \u0026 weight: detailed measurements on request – we'll give you the exact figures for wall mounting or furniture\u003c\/li\u003e\n\u003cli\u003eIncluded: display, central stand, AI Magic Remote (incl. batteries), power cable, quick start guide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eWhat viewing distance makes sense for 77 inches?\u003c\/h3\u003e\n\u003cp\u003eAround 3 to 4 metres is ideal – close enough for the cinema feel, far enough for the picture to work as a whole. We'll tell you the right distance for your room specifically.\u003c\/p\u003e\n\u003ch3\u003eWhy buy the LG OLED77C69LB at HD Zürisee?\u003c\/h3\u003e\n\u003cp\u003eBecause an OLED lives or dies by its placement, lighting and sound. We deliver, mount it on the wall on request and fine-tune picture and sound with you – personally, with our own technician in Wädenswil. Shipping free from CHF 190.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":52989583753552,"sku":null,"price":3999.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/files\/lg-oled77c69lb-oled-fernseher-frontansicht-2.png?v=1786478545","url":"https:\/\/hdzuerisee.ch\/en\/products\/lgoled77c69lb","provider":"HD Zürisee AG","version":"1.0","type":"link"}