{"product_id":"lg-65lx7b6la","title":"LG 65LX7B6LA","description":"\u003cp\u003eThe LG 65LX7B6LA is a 65-inch 4K Gallery TV with a matte QNED display (anti-glare) and interchangeable frame – a design TV that, when switched off, looks like a framed artwork on the wall. Available from June 2026.\u003c\/p\u003e\n\u003cp\u003eMatte display instead of high gloss, a white frame included, both wall mount and stand included: the LX7 is made for rooms where the TV shouldn't look like a TV.\u003c\/p\u003e\n\u003ch2\u003eWhy the LG 65LX7B6LA?\u003c\/h2\u003e\n\u003cp\u003eBecause it combines living-room design and smart TV in one device. The matte QNED display doesn't reflect and looks like a canvas; in Gallery mode, the TV shows thousands of licensed artworks from renowned museums and photo archives via the Gallery+ database (3 months free included). The included “Snow White” frame can optionally be swapped for “Warm Wood”. webOS 26 brings all the streaming services.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cp\u003eAn art frame that's also a good 4K TV: matte QNED picture without reflections, Gallery mode for art, plus a wall mount and 2-leg stand – you decide whether it hangs on the wall or stands on the sideboard.\u003c\/p\u003e\n\u003ch3\u003eWho is the LX7 (65\") suited for – and who isn't it for?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStraight talk:\u003c\/strong\u003e For design-conscious living rooms where looks and anti-glare matter. The processor (alpha 7 Gen9) is built for art and streaming, not top performance – if you want 144 Hz gaming or the brightest OLED picture quality, the MRGB88 or the OLED series are the better fit. Here, design and a matte, reflection-free picture come first.\u003c\/p\u003e\n\u003ch3\u003eWhat is Gallery mode?\u003c\/h3\u003e\n\u003cp\u003eWhen no film is playing, the LX7 shows artworks and photography via the Gallery+ database – like a digital picture frame. The matte display reinforces the painting-like impression. The first 3 months of Gallery+ are included.\u003c\/p\u003e\n\u003ch2\u003eOur verdict\u003c\/h2\u003e\n\u003cp\u003eThe TV that looks like a picture: matte, framed, with an art mode – ideal for the design-conscious living room. At HD Zürisee in Wädenswil, we show you the frame and Gallery mode in advance and mount it flush with the wall.\u003c\/p\u003e\n\u003ch2\u003eTechnical data – LG 65LX7B6LA\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eScreen size: 65 inches (164 cm)\u003c\/li\u003e\n\u003cli\u003ePanel: 4K QNED matte display (anti-glare)\u003c\/li\u003e\n\u003cli\u003eProcessor: alpha 7 Gen9 AI\u003c\/li\u003e\n\u003cli\u003eMounting: wall mount + 2-leg stand (both included)\u003c\/li\u003e\n\u003cli\u003eFrame: “Snow White” included – “Warm Wood” optional, sold separately\u003c\/li\u003e\n\u003cli\u003eGallery: Gallery+ database (3 months free)\u003c\/li\u003e\n\u003cli\u003eSmart TV: webOS 26 (Google Gemini \u0026amp; MS Copilot)\u003c\/li\u003e\n\u003cli\u003eAvailability: from June 2026\u003c\/li\u003e\n\u003cli\u003eDimensions with frame (without stand): 1466 × 848 × 40 mm (W×H×D, approx.)\u003c\/li\u003e\n\u003cli\u003eWeight without stand: approx. 26.9 kg\u003c\/li\u003e\n\u003cli\u003eIncluded: display, “Snow White” frame, wall mount, 2-leg stand, remote control, power cable, manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eCan I change the frame?\u003c\/h3\u003e\n\u003cp\u003eYes. The white “Snow White” frame is included; the “Warm Wood” frame is available separately as an option. Both are swapped in just a few steps – that way you match the TV to your furniture, wall color and interior without changing anything on the device itself.\u003c\/p\u003e\n\u003ch3\u003eDo I need a subscription for the Gallery art mode?\u003c\/h3\u003e\n\u003cp\u003eNo. The first three months of Gallery+ are free; after that, the extended art catalog is optionally available by subscription – it's not required. The LX7 remains a full-fledged 4K smart TV with all streaming services and shows your own images in frame mode even without a subscription.\u003c\/p\u003e\n\u003ch3\u003eWhy buy the LG 65LX7B6LA at HD Zürisee?\u003c\/h3\u003e\n\u003cp\u003eBecause a design TV lives on clean installation and fine-tuning. We deliver, mount it flush with the wall, set up Gallery mode and picture, and advise you on the right frame – personally, with our own technician in Wädenswil. Free shipping from CHF 190.\u003c\/p\u003e\n\u003ch2\u003eGoes well with\u003c\/h2\u003e\n\u003cp\u003eA \u003ca href=\"\/en\/collections\/soundbars\"\u003esoundbar\u003c\/a\u003e for unobtrusive sound, a \u003ca href=\"\/en\/collections\/tv-mobel-boards\"\u003eTV stand\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/heimkino-lautsprecher\"\u003ehome cinema speakers\u003c\/a\u003e for a harmonious living room.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53076193870160,"sku":null,"price":1499.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/files\/lg-65lx7b6la-gallery-fernseher-frontansicht.png?v=1786469874","url":"https:\/\/hdzuerisee.ch\/en\/products\/lg-65lx7b6la","provider":"HD Zürisee AG","version":"1.0","type":"link"}