{"product_id":"lg-55lx7b6la","title":"LG 55LX7B6LA","description":"\u003cp\u003eThe LG 55LX7B6LA is a 55-inch 4K Gallery TV with a matte QNED display (anti-glare) and interchangeable frame – the compact version of the design TV that, when switched off, looks like a framed picture. Available from June 2026.\u003c\/p\u003e\n\u003cp\u003eSame concept as the 65-inch in a handier 55 inches: matte display, white frame included, both wall mount and stand included, Gallery art mode.\u003c\/p\u003e\n\u003ch2\u003eWhy the LG 55LX7B6LA?\u003c\/h2\u003e\n\u003cp\u003eBecause it combines living-room design and smart TV in one device – in a size that also fits a bedroom or dining room. The matte QNED display doesn't reflect and looks like a canvas; in Gallery mode, the TV shows thousands of licensed artworks via the Gallery+ database (3 months free included). The “Snow White” frame is included, “Warm Wood” optional. webOS 26 brings all the streaming services.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cp\u003eAn art frame that's also a good 4K TV: matte QNED picture without reflections, Gallery mode for art, plus a wall mount and 2-leg stand – on the wall or on the sideboard.\u003c\/p\u003e\n\u003ch3\u003eWho is the LX7 (55\") suited for – and who isn't it for?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStraight talk:\u003c\/strong\u003e Ideal for bedrooms, dining rooms or smaller living rooms with incoming light, where the TV shouldn't reflect and shouldn't look like technology. The alpha 7 Gen9 is built for art and streaming – for 144 Hz gaming or maximum picture quality, the MRGB88 or the OLED series are the right choice.\u003c\/p\u003e\n\u003ch3\u003eWhat is Gallery mode?\u003c\/h3\u003e\n\u003cp\u003eWhen no film is playing, the LX7 shows artworks and photography via the Gallery+ database – like a digital picture frame. The matte display reinforces the painting-like impression. The first 3 months of Gallery+ are included.\u003c\/p\u003e\n\u003ch2\u003eOur verdict\u003c\/h2\u003e\n\u003cp\u003eThe compact design TV: matte, framed, with an art mode – for rooms where the TV should disappear when it's off. At HD Zürisee in Wädenswil, we show you the frame and Gallery mode in advance.\u003c\/p\u003e\n\u003ch2\u003eTechnical data – LG 55LX7B6LA\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eScreen size: 55 inches (139 cm)\u003c\/li\u003e\n\u003cli\u003ePanel: 4K QNED matte display (anti-glare)\u003c\/li\u003e\n\u003cli\u003eProcessor: alpha 7 Gen9 AI\u003c\/li\u003e\n\u003cli\u003eMounting: wall mount + 2-leg stand (both included)\u003c\/li\u003e\n\u003cli\u003eFrame: “Snow White” included – “Warm Wood” optional, sold separately\u003c\/li\u003e\n\u003cli\u003eGallery: Gallery+ database (3 months free)\u003c\/li\u003e\n\u003cli\u003eSmart TV: webOS 26 (Google Gemini \u0026amp; MS Copilot)\u003c\/li\u003e\n\u003cli\u003eAvailability: from June 2026\u003c\/li\u003e\n\u003cli\u003eDimensions with frame (without stand): 1245 × 724 × 40 mm (W×H×D, approx.)\u003c\/li\u003e\n\u003cli\u003eWeight without stand: approx. 18.6 kg\u003c\/li\u003e\n\u003cli\u003eIncluded: display, “Snow White” frame, wall mount, 2-leg stand, remote control, power cable, manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eDoes the display reflect like a normal TV?\u003c\/h3\u003e\n\u003cp\u003eNo – the matte QNED display has an anti-glare coating and reflects significantly less than a glossy panel. That's exactly what creates the painting-like impression and helps in bright rooms with windows, where normal TVs reflect. So the picture stays calm even in daylight.\u003c\/p\u003e\n\u003ch3\u003eCan I mount the LX7 on the wall or use a stand?\u003c\/h3\u003e\n\u003cp\u003eBoth are possible – and both are included. The package contains the wall mount as well as a 2-leg stand, so you decide based on your room. For the flush wall-mounted Gallery look, we're happy to mount it on request, as well as the stand on your sideboard.\u003c\/p\u003e\n\u003ch3\u003eWhy buy the LG 55LX7B6LA at HD Zürisee?\u003c\/h3\u003e\n\u003cp\u003eBecause a design TV lives on clean installation and fine-tuning. We deliver, mount it flush with the wall, set up Gallery mode and picture, and advise you on the right frame – personally, with our own technician in Wädenswil. Free shipping from CHF 190.\u003c\/p\u003e\n\u003ch2\u003eGoes well with\u003c\/h2\u003e\n\u003cp\u003eA \u003ca href=\"\/en\/collections\/soundbars\"\u003esoundbar\u003c\/a\u003e for unobtrusive sound, a \u003ca href=\"\/en\/collections\/tv-mobel-boards\"\u003eTV stand\u003c\/a\u003e and \u003ca href=\"\/en\/collections\/heimkino-lautsprecher\"\u003ehome cinema speakers\u003c\/a\u003e for a harmonious living room.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53076194459984,"sku":null,"price":1299.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/files\/lg-55lx7b6la-gallery-fernseher-frontansicht.png?v=1786469610","url":"https:\/\/hdzuerisee.ch\/en\/products\/lg-55lx7b6la","provider":"HD Zürisee AG","version":"1.0","type":"link"}