{"product_id":"panasonictv77z90b","title":"Panasonic TV-77Z90BEK OLED TV","description":"\u003cp\u003eThe Panasonic TV-77Z90BEK is a 77-inch OLED TV from the 2025 generation, with a Master OLED Pro panel, HCX Pro AI Processor MK II, and Dynamic Theater Surround Pro – home cinema format without a projector or screen.\u003c\/p\u003e\u003cp\u003eNearly two metres of picture diagonal that simply replaces the wall in a darkened room. Once you've watched something this big, 55 inches suddenly looks... cute.\u003c\/p\u003e\u003ch2\u003eWhy the 77Z90BEK?\u003c\/h2\u003e\u003cp\u003eAt 77 inches, the wheat separates from the chaff: where budget LCDs struggle with uniformity and viewing angles at this size, the \u003cstrong\u003eMaster OLED Pro panel\u003c\/strong\u003e switches off each pixel individually. The result is evenly deep black across the whole picture area – crucial when the image takes up almost half the wall.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eHCX Pro AI Processor MK II\u003c\/strong\u003e keeps colour, contrast and motion sharpness in check, adapting the picture via Auto AI to content and room lighting. That processing power really pays off when upscaling TV and streaming material to this diagonal.\u003c\/p\u003e\u003ch2\u003eWhat you see and hear\u003c\/h2\u003e\u003cp\u003ePicture: cinema-grade immersion with Dolby Vision IQ, HDR10+ Adaptive and Filmmaker Mode – and thanks to up to 144 Hz, HDMI 2.1, VRR and G-Sync compatibility, a serious gaming slab even at this size.\u003c\/p\u003e\u003cp\u003eSound: Dynamic Theater Surround Pro with a built-in subwoofer and Dolby Atmos convincingly fills larger rooms too. Through Fire TV, apps, catch-up services and internet radio are ready to go instantly – and that works without a paid subscription too, if you only stream occasionally.\u003c\/p\u003e\u003ch3\u003eWho is the 77Z90BEK for – and who isn't it for?\u003c\/h3\u003e\u003cp\u003eMade for anyone who wants genuine home cinema feel in the living room and has enough seating distance for 77 inches to immerse rather than overwhelm – roughly three metres or more.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStraight talk:\u003c\/strong\u003e this TV doesn't belong in a small room where you sit two metres from the screen – 55 or 65 inches is plenty there. And consider the size: 1.72 m wide and around 46 kg with the stand call for a sturdy sideboard or a wall that can take the weight. Setting it up isn't a one-person job. If you have the space and the distance, you get a cinema experience that's addictive in return.\u003c\/p\u003e\u003ch2\u003eOur verdict\u003c\/h2\u003e\u003cp\u003eThe 77Z90BEK is the sensible shortcut to a big home cinema: Master OLED Pro picture quality and a grown-up sound system in a single unit, with no projector, screen or dedicated darkened room. If the wall can take it, this is one of the easiest ways to bring the cinema home. The Z90B series comes with a solid reputation, too: the 48-inch variant won a What Hi-Fi? Award in 2025 (best premium TV in the 48-to-50-inch class) and five stars – the 77-incher shares the same Master OLED Pro panel.\u003c\/p\u003e\u003ch2\u003eTechnical specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eScreen diagonal: 77 inches \/ 195 cm\u003c\/li\u003e\n\u003cli\u003eResolution: 4K Ultra HD (3,840 × 2,160 pixels)\u003c\/li\u003e\n\u003cli\u003ePanel: Master OLED Pro\u003c\/li\u003e\n\u003cli\u003eImage processor: HCX Pro AI Processor MK II\u003c\/li\u003e\n\u003cli\u003eRefresh rate: up to 144 Hz\u003c\/li\u003e\n\u003cli\u003eHDR: Dolby Vision IQ, HDR10+ Adaptive, HLG, Filmmaker Mode\u003c\/li\u003e\n\u003cli\u003eGaming: Game Mode Extreme, 2× HDMI 2.1 (4K@144Hz), VRR, ALLM, AMD FreeSync Premium, NVIDIA G-Sync compatible\u003c\/li\u003e\n\u003cli\u003eSound: Dynamic Theater Surround Pro with Dolby Atmos, incl. built-in subwoofer\u003c\/li\u003e\n\u003cli\u003eOperating system: Fire TV (Premium) with Alexa, Apple AirPlay \u0026amp; Apple Home\u003c\/li\u003e\n\u003cli\u003eTuner: DVB-T2\/C\/S2, SAT\u0026gt;IP \/ TV\u0026gt;IP\u003c\/li\u003e\n\u003cli\u003eConnections: 4× HDMI (2× HDMI 2.1 for 4K\/144Hz), 3× USB, LAN, optical digital output, CI+, Wi-Fi, Bluetooth\u003c\/li\u003e\n\u003cli\u003eDimensions with stand (W×H×D): 1723 × 1076 × 350 mm\u003c\/li\u003e\n\u003cli\u003eWeight with stand: 46.5 kg (approx. 39.5 kg without stand)\u003c\/li\u003e\n\u003cli\u003eIncluded: TV, stand, premium remote with voice control, power cable, quick start guide\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eWhat seating distance suits 77 inches?\u003c\/strong\u003e\u003cbr\u003eFor a relaxed picture, we recommend around three metres or more. Thanks to 4K resolution, you can also sit closer without seeing individual pixels – which makes the experience especially immersive. Under two metres, the diagonal quickly feels too large.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDo I need a soundbar with the 77Z90BEK?\u003c\/strong\u003e\u003cbr\u003eUsually not for everyday use. Dynamic Theater Surround Pro with a built-in subwoofer and Dolby Atmos fills larger rooms too. Anyone building a dedicated home cinema can add a full system – but it isn't required.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs the 77Z90BEK suitable for the PS5 and gaming?\u003c\/strong\u003e\u003cbr\u003eYes. Up to 144 Hz, two HDMI 2.1 connections, VRR, ALLM, NVIDIA G-Sync compatibility and AMD FreeSync Premium are all on board. Game Mode Extreme keeps latency low – a pretty impressive gaming feel at 77 inches.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow is such a large TV delivered and mounted?\u003c\/strong\u003e\u003cbr\u003eAt around 46 kg with the stand and 1.72 m wide, the 77Z90BEK is a two-person job. On request, we deliver it to your home, mount it on the stand or a wall bracket, and set it up – just ask us.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs the Panasonic 77Z90BEK still available?\u003c\/strong\u003e\u003cbr\u003eYes, while our stock lasts. The model is being phased out in the Swiss market but remains available from us for now. Especially at the 77-inch size, it's worth a quick check on availability before you order.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhy buy the Panasonic 77Z90BEK from HD Zürisee?\u003c\/strong\u003e\u003cbr\u003eBecause with a TV this size, advice, delivery and installation make all the difference – and that's exactly what we offer. We work out seating distance and placement with you, deliver and install on site on request, and with Mauri we have our own technician on hand. You can reach us in Wädenswil, by phone or WhatsApp.\u003c\/p\u003e\u003ch2\u003ePairs well with\u003c\/h2\u003e\u003cp\u003eWith a big-format set, the setup around it counts: matching \u003ca href=\"\/en-ch\/collections\/lautsprecher\"\u003espeakers\u003c\/a\u003e and everything for \u003ca href=\"\/en-ch\/collections\/heimkino\"\u003ehome cinema\u003c\/a\u003e, plus quality \u003ca href=\"\/en-ch\/collections\/kabel\"\u003ecables\u003c\/a\u003e for the HDMI 2.1 signal. Still deciding between 65 and 77 inches? Comparing with more \u003ca href=\"\/en-ch\/collections\/fernseher\"\u003eTVs\u003c\/a\u003e brings clarity.\u003c\/p\u003e","brand":"Panasonic","offers":[{"title":"Default Title","offer_id":52989550199120,"sku":"TV-77Z90BEK","price":3499.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/files\/panasonic-tv-77z90bek-oled-fernseher-frontansicht.png?v=1787243921","url":"https:\/\/hdzuerisee.ch\/en-ch\/products\/panasonictv77z90b","provider":"HD Zürisee AG","version":"1.0","type":"link"}