{"title":"LED TVs","description":"\u003cp\u003eAn LED TV is an LCD TV with LED backlighting – today's most widespread and most affordable display technology. It delivers bright, clear pictures at an affordable price and is the solid all-rounder for everyday use.\u003c\/p\u003e\n\u003ch2\u003eWhy LED\u003c\/h2\u003e\n\u003cp\u003eBecause a good LED TV offers a lot of picture for the money. The technology is mature, bright and reliable – ideal for the living room, kitchen, bedroom or as a second set. You get a large diagonal, smart TV features and a bright picture without digging deep into your pocket.\u003c\/p\u003e\n\u003ch2\u003eWhat matters\u003c\/h2\u003e\n\u003cp\u003ePay attention to brightness, the type of backlighting, the refresh rate for sport and gaming, and the operating system. If you want more contrast, take a look at Mini-LED; if you want perfect black, OLED. At HD Zürisee in Wädenswil we'll honestly tell you whether an LED TV is enough for your purpose or whether the extra cost for Mini-LED or OLED is worth it – and on request we take care of delivery, wall mounting and setup.\u003c\/p\u003e\n\u003ch2\u003eWho it's for – and straight talk\u003c\/h2\u003e\n\u003cp\u003eFor price-conscious buyers, second and third sets, and anyone looking for a solid, bright picture without high demands on contrast.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStraight talk:\u003c\/strong\u003e LED is the sensible all-rounder, but when it comes to contrast and black levels it can't match Mini-LED and OLED. If deep black and cinema feeling matter to you, the extra cost is worth it. But for normal TV, news and sport in a bright room, a good LED TV is completely sufficient.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVerdict:\u003c\/strong\u003e The affordable all-rounder with a lot of picture for the money. A sensible choice for everyday use, second sets and bright rooms. If you want more contrast or perfect black, compare Mini-LED or OLED.\u003c\/p\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eWhat's the difference between LED, Mini-LED and OLED?\u003c\/h3\u003e\n\u003cp\u003eLED is an LCD with normal LED backlighting – affordable and bright. Mini-LED uses a great many small LEDs across many zones for more contrast and brightness. OLED lights up pixel by pixel and offers perfect black. In price, LED sits at the bottom, OLED at the top, Mini-LED in between.\u003c\/p\u003e\n\u003ch3\u003eIs an LED TV enough for me?\u003c\/h3\u003e\n\u003cp\u003eFor normal TV, news, sport and the occasional film in a bright room, a good LED TV is perfectly sufficient. If you regularly watch demanding films in the dark and value deep black, you're better served with Mini-LED or OLED.\u003c\/p\u003e\n\u003ch3\u003eWhat does refresh rate mean?\u003c\/h3\u003e\n\u003cp\u003eThe refresh rate indicates how many frames are displayed per second. A higher rate gives smoother motion for sport and fast-paced games. For normal TV it matters less – we'll point it out if it's relevant to your use.\u003c\/p\u003e\n\u003ch3\u003eIs the extra cost for Mini-LED or OLED worth it?\u003c\/h3\u003e\n\u003cp\u003eThat depends on your requirements. If you want more contrast, a brighter HDR picture or perfect black for your home cinema, the extra cost is worth it. If you're after a solid, bright everyday picture at an affordable price, LED is the economical choice. We'll help you weigh it up honestly.\u003c\/p\u003e\n\u003ch3\u003eDo you handle delivery and mounting?\u003c\/h3\u003e\n\u003cp\u003eYes. On request we deliver the TV, mount it on the wall or on furniture, connect your devices and set everything up. So your new TV is ready to use from the very first moment.\u003c\/p\u003e\n\u003ch3\u003eWhy buy an LED TV from HD Zürisee?\u003c\/h3\u003e\n\u003cp\u003eBecause we'll honestly tell you whether an LED TV is enough for your purpose or whether the extra cost for Mini-LED or OLED is worth it – instead of simply selling you more. On request we take care of delivery, wall mounting and setup. We deliver throughout Switzerland – free shipping from CHF 190.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What's the difference between LED, Mini-LED and OLED?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"LED is an LCD with normal LED backlighting – affordable and bright. Mini-LED uses a great many small LEDs across many zones for more contrast and brightness. OLED lights up pixel by pixel and offers perfect black. In price, LED sits at the bottom, OLED at the top, Mini-LED in between.\"}},{\"@type\":\"Question\",\"name\":\"Is an LED TV enough for me?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"For normal TV, news, sport and the occasional film in a bright room, a good LED TV is perfectly sufficient. If you regularly watch demanding films in the dark and value deep black, you're better served with Mini-LED or OLED.\"}},{\"@type\":\"Question\",\"name\":\"What does refresh rate mean?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The refresh rate indicates how many frames are displayed per second. A higher rate gives smoother motion for sport and fast-paced games. For normal TV it matters less – we'll point it out if it's relevant to your use.\"}},{\"@type\":\"Question\",\"name\":\"Is the extra cost for Mini-LED or OLED worth it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"That depends on your requirements. If you want more contrast, a brighter HDR picture or perfect black for your home cinema, the extra cost is worth it. If you're after a solid, bright everyday picture at an affordable price, LED is the economical choice. We'll help you weigh it up honestly.\"}},{\"@type\":\"Question\",\"name\":\"Do you handle delivery and mounting?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. On request we deliver the TV, mount it on the wall or on furniture, connect your devices and set everything up. So your new TV is ready to use from the very first moment.\"}},{\"@type\":\"Question\",\"name\":\"Why buy an LED TV from HD Zürisee?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Because we'll honestly tell you whether an LED TV is enough for your purpose or whether the extra cost for Mini-LED or OLED is worth it – instead of simply selling you more. On request we take care of delivery, wall mounting and setup. We deliver throughout Switzerland – free shipping from CHF 190.\"}}]}\u003c\/script\u003e\n\u003ch2\u003eGoes well with\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"\/en-ch\/collections\/fernseher-mini-led\"\u003eMini-LED TVs\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-ch\/collections\/fernseher-oled\"\u003eOLED TVs\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-ch\/collections\/soundbars\"\u003eSoundbars\u003c\/a\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ca href=\"\/en-ch\/collections\/tv-mobel-boards\"\u003eTV furniture \u0026amp; boards\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","products":[{"product_id":"loewevega32","title":"Loewe Vega 32 LED TV, alu brushed","description":"\u003cp\u003eThe Loewe Vega 32 is a 32-inch LED TV with 4K resolution, a brushed aluminium frame and the Vidaa U9 operating system – compact Loewe design for the kitchen, bedroom or home office.\u003c\/p\u003e\n\u003cp\u003eNot an anonymous budget flat screen, but Loewe craftsmanship in a handy format: cleanly brushed aluminium, clear menus and the big streaming apps built right in.\u003c\/p\u003e\n\u003ch2\u003eWhy the Loewe Vega 32?\u003c\/h2\u003e\n\u003cp\u003eBecause good TV enjoyment doesn't always need 65 inches. The 4K LED panel with direct LED backlight delivers a sharp, high-contrast picture, and the slim aluminium frame cuts a good figure even in a small room. Loewe-typically tidy rather than cluttered.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cp\u003eA complete smart TV package in compact format: Vidaa U9 with Netflix, Prime Video, Disney+ and YouTube built right in, plus modern connections including HDMI 2.1 for current consoles. The brushed aluminium frame and slim housing fit into the kitchen, bedroom or home office without dominating the room.\u003c\/p\u003e\n\u003ch3\u003eWho is the Vega 32 suited for?\u003c\/h3\u003e\n\u003cp\u003eFor the kitchen, bedroom, office or as a second set – anywhere a large living-room OLED would be too much. \u003cstrong\u003ePlain talk:\u003c\/strong\u003e the Vega is an LED TV, not an OLED. For a dark home cinema with perfect black and high-fps gaming, take a look at the Stellar OLED range – for everyday use in a side room, the Vega is exactly right.\u003c\/p\u003e\n\u003ch2\u003eOur verdict\u003c\/h2\u003e\n\u003cp\u003eThe Vega 32 is the honest little Loewe: clean 4K LED picture, tidy Vidaa and genuine Loewe craftsmanship in a compact format. Hand on heart – in a side room, it doesn't need to be a giant.\u003c\/p\u003e\n\u003ch2\u003eTechnical data\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDisplay: 32 inch (80 cm) 4K LED (Direct LED), UHD\u003c\/li\u003e\n\u003cli\u003eResolution: 3840 x 2160 pixels (4K)\u003c\/li\u003e\n\u003cli\u003eHDR: HDR10, HLG\u003c\/li\u003e\n\u003cli\u003eSound: 2.0 sound system, 60 W\u003c\/li\u003e\n\u003cli\u003eOperating system: Loewe os9 (Vidaa U9)\u003c\/li\u003e\n\u003cli\u003eChassis: Loewe SL832\u003c\/li\u003e\n\u003cli\u003eConnections: 2x HDMI 2.1, 2x HDMI 2.0b, 2x USB (1x USB-C), LAN, CI+\u003c\/li\u003e\n\u003cli\u003eWireless: WLAN, Bluetooth, Apple AirPlay, Miracast\u003c\/li\u003e\n\u003cli\u003eTuner: DVB-T2 \/ DVB-C \/ DVB-S2\u003c\/li\u003e\n\u003cli\u003eFinish: alu brushed (silver)\u003c\/li\u003e\n\u003cli\u003eMounting: VESA 100 x 100\u003c\/li\u003e\n\u003cli\u003eEnergy efficiency class: G\u003c\/li\u003e\n\u003cli\u003eDimensions (W x H x D): 724 x 492 x 258 mm (incl. table stand)\u003c\/li\u003e\n\u003cli\u003eWeight: light compact format, easy to place\u003c\/li\u003e\n\u003cli\u003eWarranty: incl. 5-year on-site warranty\u003c\/li\u003e\n\u003cli\u003eWhat's included: Vega 32 LED TV (alu brushed), table stand, remote control, power cable, quick guide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhich rooms is the Loewe Vega 32 suited for?\u003c\/strong\u003e\u003cbr\u003eIdeal for the kitchen, bedroom, office or as a second set. With 32 inches and 4K resolution it delivers a sharp picture at short distance without overwhelming the room. For a large living-room home cinema, a bigger model or an OLED is the better fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the built-in sound enough?\u003c\/strong\u003e\u003cbr\u003eFor normal TV viewing, news and series in a side room, the 60-watt sound system is plenty. If you want more punch and cinema sound, add a compact soundbar or active solution – we'll tell you what suits your room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich operating system does the Vega 32 use?\u003c\/strong\u003e\u003cbr\u003eIt runs on Loewe os9 based on Vidaa U9. Netflix, Prime Video, Disney+ and YouTube are built right in and respond quickly, with no extra box needed. Via antenna, cable, satellite and home network it also runs completely without a streaming subscription.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Vega 32 good for console and gaming?\u003c\/strong\u003e\u003cbr\u003eIt's well equipped for console use and occasional gaming: via HDMI 2.1 you connect a PS5 or Xbox Series and play in 4K. For competitive high-fps gaming with perfect black, the OLED Stellar range is the better choice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy buy the Loewe Vega 32 at HD Zürisee?\u003c\/strong\u003e\u003cbr\u003eBecause even the small TV deserves good advice. As an authorised Loewe specialist dealer in Wädenswil, we help with selection, placement and setup, deliver and install on request – with years of experience, a 5-year on-site warranty and technician Mauri in-house.\u003c\/p\u003e\n\u003ch2\u003eGoes well with\u003c\/h2\u003e\n\u003cp\u003eThe matching sound and finishing touch: compact systems from the \u003ca href=\"\/en-ch\/collections\/heimkino\"\u003eHome Cinema Collection\u003c\/a\u003e, \u003ca href=\"\/en-ch\/collections\/lautsprecher\"\u003eSpeakers\u003c\/a\u003e for stereo \u0026 multiroom, and matching \u003ca href=\"\/en-ch\/collections\/hifi-mobel\"\u003eHi-Fi \u0026 TV Furniture\u003c\/a\u003e. Tell us where the Vega will go – we'll find the right solution for it.\u003c\/p\u003e","brand":"Loewe","offers":[{"title":"Default Title","offer_id":52989540270416,"sku":"6LO-64404S10","price":1790.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/files\/loewe-vega-32-led-fernseher-alu-brushed-frontansicht.png?v=1786470223"},{"product_id":"loewevega43","title":"Loewe Vega 43 LED TV, alu brushed","description":"\u003cp\u003eThe Loewe Vega 43 is a 43-inch LED TV with 4K resolution, a brushed aluminium frame and the Vidaa U9 operating system – the handy Loewe format for the smaller living room, bedroom or office.\u003c\/p\u003e\n\u003cp\u003eNot an anonymous budget flat screen, but Loewe craftsmanship in a manageable format: cleanly brushed aluminium, clear menus and the big streaming apps built right in.\u003c\/p\u003e\n\u003ch2\u003eWhy the Loewe Vega 43?\u003c\/h2\u003e\n\u003cp\u003eBecause not every room calls for a giant. The 4K LED panel with direct LED backlight delivers a sharp, high-contrast picture, and the slim aluminium frame looks tidy rather than bulky. Loewe quality in a size that fits almost anywhere.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cp\u003eA complete smart TV package in a handy size: Vidaa U9 with Netflix, Prime Video, Disney+ and YouTube built right in, plus modern connections including HDMI 2.1 for current consoles. The brushed aluminium frame fits into the smaller living room, bedroom or home office without dominating the room.\u003c\/p\u003e\n\u003ch3\u003eWho is the Vega 43 suited for?\u003c\/h3\u003e\n\u003cp\u003eFor the smaller living room, bedroom, office or as a second set – anywhere a 65-inch OLED would be too much of a good thing. \u003cstrong\u003ePlain talk:\u003c\/strong\u003e the Vega is an LED TV, not an OLED. For a dark home cinema with perfect black and high-fps gaming, the Stellar OLED range is designed for that – for relaxed everyday use, the Vega 43 is exactly right.\u003c\/p\u003e\n\u003ch2\u003eOur verdict\u003c\/h2\u003e\n\u003cp\u003eThe Vega 43 is the sensible all-rounder: clean 4K LED picture, tidy Vidaa and genuine Loewe craftsmanship in a size that fits almost anywhere. Honestly – unassumingly good.\u003c\/p\u003e\n\u003ch2\u003eTechnical data\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eDisplay: 43 inch (108 cm) 4K LED (Direct LED), UHD\u003c\/li\u003e\n\u003cli\u003eResolution: 3840 x 2160 pixels (4K)\u003c\/li\u003e\n\u003cli\u003eHDR: HDR10, HLG\u003c\/li\u003e\n\u003cli\u003eSound: 2.0 sound system, 60 W\u003c\/li\u003e\n\u003cli\u003eOperating system: Loewe os9 (Vidaa U9)\u003c\/li\u003e\n\u003cli\u003eChassis: Loewe SL832\u003c\/li\u003e\n\u003cli\u003eConnections: 2x HDMI 2.1, 2x HDMI 2.0b, 2x USB (1x USB-C), LAN, CI+\u003c\/li\u003e\n\u003cli\u003eWireless: WLAN, Bluetooth, Apple AirPlay, Miracast\u003c\/li\u003e\n\u003cli\u003eTuner: DVB-T2 \/ DVB-C \/ DVB-S2\u003c\/li\u003e\n\u003cli\u003eFinish: alu brushed (silver)\u003c\/li\u003e\n\u003cli\u003eMounting: VESA 200 x 200\u003c\/li\u003e\n\u003cli\u003eEnergy efficiency class: F\u003c\/li\u003e\n\u003cli\u003eDimensions (W x H x D): 968 x 628 x 258 mm (incl. table stand)\u003c\/li\u003e\n\u003cli\u003eWeight: handy format, easy to place\u003c\/li\u003e\n\u003cli\u003eWarranty: incl. 5-year on-site warranty\u003c\/li\u003e\n\u003cli\u003eWhat's included: Vega 43 LED TV (alu brushed), table stand, remote control, power cable, quick guide\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eWhich rooms is the Loewe Vega 43 suited for?\u003c\/strong\u003e\u003cbr\u003eIdeal for the smaller living room, bedroom, office or as a second set. With 43 inches and 4K it delivers a sharp picture at medium distance. For a large home cinema with perfect black, an OLED from the Stellar range is the better fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the built-in sound enough?\u003c\/strong\u003e\u003cbr\u003eFor normal TV viewing, news and series, the 60-watt sound system is plenty. If you want more punch and cinema sound, add a compact soundbar or active solution – we'll tell you what suits your room.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich operating system does the Vega 43 use?\u003c\/strong\u003e\u003cbr\u003eIt runs on Loewe os9 based on Vidaa U9. Netflix, Prime Video, Disney+ and YouTube are built right in and respond quickly, with no extra box needed. Via antenna, cable, satellite and home network it also runs completely without a streaming subscription.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the Vega 43 good for console and gaming?\u003c\/strong\u003e\u003cbr\u003eIt's well equipped for console use and occasional gaming: via HDMI 2.1 you connect a PS5 or Xbox Series and play in 4K. For competitive high-fps gaming with perfect black, the OLED Stellar range is the better choice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy buy the Loewe Vega 43 at HD Zürisee?\u003c\/strong\u003e\u003cbr\u003eBecause even the sensible TV deserves good advice. As an authorised Loewe specialist dealer in Wädenswil, we help with selection, placement and setup, deliver and install on request – with an experienced team, a 5-year on-site warranty and technician Mauri in-house.\u003c\/p\u003e\n\u003ch2\u003eGoes well with\u003c\/h2\u003e\n\u003cp\u003eThe matching sound and finishing touch: compact systems from the \u003ca href=\"\/en-ch\/collections\/heimkino\"\u003eHome Cinema Collection\u003c\/a\u003e, \u003ca href=\"\/en-ch\/collections\/lautsprecher\"\u003eSpeakers\u003c\/a\u003e for stereo \u0026 multiroom, and matching \u003ca href=\"\/en-ch\/collections\/hifi-mobel\"\u003eHi-Fi \u0026 TV Furniture\u003c\/a\u003e. Tell us where the Vega will go – we'll find the right solution for it.\u003c\/p\u003e","brand":"Loewe","offers":[{"title":"Default Title","offer_id":52989540303184,"sku":"6LO-64405S10","price":1990.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/files\/loewe-vega-43-led-fernseher-alu-brushed-frontansicht.png?v=1786470241"},{"product_id":"lg-65lx7b6la","title":"LG 65LX7B6LA","description":"\u003cp\u003eThe LG 65LX7B6LA is a 65-inch 4K Gallery TV with a matte QNED display (anti-glare) and interchangeable frame – a design TV that, when switched off, looks like a framed artwork on the wall. Available from June 2026.\u003c\/p\u003e\n\u003cp\u003eMatte display instead of high gloss, a white frame included, both wall mount and stand included: the LX7 is made for rooms where the TV shouldn't look like a TV.\u003c\/p\u003e\n\u003ch2\u003eWhy the LG 65LX7B6LA?\u003c\/h2\u003e\n\u003cp\u003eBecause it combines living-room design and smart TV in one device. The matte QNED display doesn't reflect and looks like a canvas; in Gallery mode, the TV shows thousands of licensed artworks from renowned museums and photo archives via the Gallery+ database (3 months free included). The included “Snow White” frame can optionally be swapped for “Warm Wood”. webOS 26 brings all the streaming services.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cp\u003eAn art frame that's also a good 4K TV: matte QNED picture without reflections, Gallery mode for art, plus a wall mount and 2-leg stand – you decide whether it hangs on the wall or stands on the sideboard.\u003c\/p\u003e\n\u003ch3\u003eWho is the LX7 (65\") suited for – and who isn't it for?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStraight talk:\u003c\/strong\u003e For design-conscious living rooms where looks and anti-glare matter. The processor (alpha 7 Gen9) is built for art and streaming, not top performance – if you want 144 Hz gaming or the brightest OLED picture quality, the MRGB88 or the OLED series are the better fit. Here, design and a matte, reflection-free picture come first.\u003c\/p\u003e\n\u003ch3\u003eWhat is Gallery mode?\u003c\/h3\u003e\n\u003cp\u003eWhen no film is playing, the LX7 shows artworks and photography via the Gallery+ database – like a digital picture frame. The matte display reinforces the painting-like impression. The first 3 months of Gallery+ are included.\u003c\/p\u003e\n\u003ch2\u003eOur verdict\u003c\/h2\u003e\n\u003cp\u003eThe TV that looks like a picture: matte, framed, with an art mode – ideal for the design-conscious living room. At HD Zürisee in Wädenswil, we show you the frame and Gallery mode in advance and mount it flush with the wall.\u003c\/p\u003e\n\u003ch2\u003eTechnical data – LG 65LX7B6LA\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eScreen size: 65 inches (164 cm)\u003c\/li\u003e\n\u003cli\u003ePanel: 4K QNED matte display (anti-glare)\u003c\/li\u003e\n\u003cli\u003eProcessor: alpha 7 Gen9 AI\u003c\/li\u003e\n\u003cli\u003eMounting: wall mount + 2-leg stand (both included)\u003c\/li\u003e\n\u003cli\u003eFrame: “Snow White” included – “Warm Wood” optional, sold separately\u003c\/li\u003e\n\u003cli\u003eGallery: Gallery+ database (3 months free)\u003c\/li\u003e\n\u003cli\u003eSmart TV: webOS 26 (Google Gemini \u0026amp; MS Copilot)\u003c\/li\u003e\n\u003cli\u003eAvailability: from June 2026\u003c\/li\u003e\n\u003cli\u003eDimensions with frame (without stand): 1466 × 848 × 40 mm (W×H×D, approx.)\u003c\/li\u003e\n\u003cli\u003eWeight without stand: approx. 26.9 kg\u003c\/li\u003e\n\u003cli\u003eIncluded: display, “Snow White” frame, wall mount, 2-leg stand, remote control, power cable, manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eCan I change the frame?\u003c\/h3\u003e\n\u003cp\u003eYes. The white “Snow White” frame is included; the “Warm Wood” frame is available separately as an option. Both are swapped in just a few steps – that way you match the TV to your furniture, wall color and interior without changing anything on the device itself.\u003c\/p\u003e\n\u003ch3\u003eDo I need a subscription for the Gallery art mode?\u003c\/h3\u003e\n\u003cp\u003eNo. The first three months of Gallery+ are free; after that, the extended art catalog is optionally available by subscription – it's not required. The LX7 remains a full-fledged 4K smart TV with all streaming services and shows your own images in frame mode even without a subscription.\u003c\/p\u003e\n\u003ch3\u003eWhy buy the LG 65LX7B6LA at HD Zürisee?\u003c\/h3\u003e\n\u003cp\u003eBecause a design TV lives on clean installation and fine-tuning. We deliver, mount it flush with the wall, set up Gallery mode and picture, and advise you on the right frame – personally, with our own technician in Wädenswil. Free shipping from CHF 190.\u003c\/p\u003e\n\u003ch2\u003eGoes well with\u003c\/h2\u003e\n\u003cp\u003eA \u003ca href=\"\/en-ch\/collections\/soundbars\"\u003esoundbar\u003c\/a\u003e for unobtrusive sound, a \u003ca href=\"\/en-ch\/collections\/tv-mobel-boards\"\u003eTV stand\u003c\/a\u003e and \u003ca href=\"\/en-ch\/collections\/heimkino-lautsprecher\"\u003ehome cinema speakers\u003c\/a\u003e for a harmonious living room.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53076193870160,"sku":null,"price":1499.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/files\/lg-65lx7b6la-gallery-fernseher-frontansicht.png?v=1786469874"},{"product_id":"lg-55lx7b6la","title":"LG 55LX7B6LA","description":"\u003cp\u003eThe LG 55LX7B6LA is a 55-inch 4K Gallery TV with a matte QNED display (anti-glare) and interchangeable frame – the compact version of the design TV that, when switched off, looks like a framed picture. Available from June 2026.\u003c\/p\u003e\n\u003cp\u003eSame concept as the 65-inch in a handier 55 inches: matte display, white frame included, both wall mount and stand included, Gallery art mode.\u003c\/p\u003e\n\u003ch2\u003eWhy the LG 55LX7B6LA?\u003c\/h2\u003e\n\u003cp\u003eBecause it combines living-room design and smart TV in one device – in a size that also fits a bedroom or dining room. The matte QNED display doesn't reflect and looks like a canvas; in Gallery mode, the TV shows thousands of licensed artworks via the Gallery+ database (3 months free included). The “Snow White” frame is included, “Warm Wood” optional. webOS 26 brings all the streaming services.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cp\u003eAn art frame that's also a good 4K TV: matte QNED picture without reflections, Gallery mode for art, plus a wall mount and 2-leg stand – on the wall or on the sideboard.\u003c\/p\u003e\n\u003ch3\u003eWho is the LX7 (55\") suited for – and who isn't it for?\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eStraight talk:\u003c\/strong\u003e Ideal for bedrooms, dining rooms or smaller living rooms with incoming light, where the TV shouldn't reflect and shouldn't look like technology. The alpha 7 Gen9 is built for art and streaming – for 144 Hz gaming or maximum picture quality, the MRGB88 or the OLED series are the right choice.\u003c\/p\u003e\n\u003ch3\u003eWhat is Gallery mode?\u003c\/h3\u003e\n\u003cp\u003eWhen no film is playing, the LX7 shows artworks and photography via the Gallery+ database – like a digital picture frame. The matte display reinforces the painting-like impression. The first 3 months of Gallery+ are included.\u003c\/p\u003e\n\u003ch2\u003eOur verdict\u003c\/h2\u003e\n\u003cp\u003eThe compact design TV: matte, framed, with an art mode – for rooms where the TV should disappear when it's off. At HD Zürisee in Wädenswil, we show you the frame and Gallery mode in advance.\u003c\/p\u003e\n\u003ch2\u003eTechnical data – LG 55LX7B6LA\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eScreen size: 55 inches (139 cm)\u003c\/li\u003e\n\u003cli\u003ePanel: 4K QNED matte display (anti-glare)\u003c\/li\u003e\n\u003cli\u003eProcessor: alpha 7 Gen9 AI\u003c\/li\u003e\n\u003cli\u003eMounting: wall mount + 2-leg stand (both included)\u003c\/li\u003e\n\u003cli\u003eFrame: “Snow White” included – “Warm Wood” optional, sold separately\u003c\/li\u003e\n\u003cli\u003eGallery: Gallery+ database (3 months free)\u003c\/li\u003e\n\u003cli\u003eSmart TV: webOS 26 (Google Gemini \u0026amp; MS Copilot)\u003c\/li\u003e\n\u003cli\u003eAvailability: from June 2026\u003c\/li\u003e\n\u003cli\u003eDimensions with frame (without stand): 1245 × 724 × 40 mm (W×H×D, approx.)\u003c\/li\u003e\n\u003cli\u003eWeight without stand: approx. 18.6 kg\u003c\/li\u003e\n\u003cli\u003eIncluded: display, “Snow White” frame, wall mount, 2-leg stand, remote control, power cable, manual\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eDoes the display reflect like a normal TV?\u003c\/h3\u003e\n\u003cp\u003eNo – the matte QNED display has an anti-glare coating and reflects significantly less than a glossy panel. That's exactly what creates the painting-like impression and helps in bright rooms with windows, where normal TVs reflect. So the picture stays calm even in daylight.\u003c\/p\u003e\n\u003ch3\u003eCan I mount the LX7 on the wall or use a stand?\u003c\/h3\u003e\n\u003cp\u003eBoth are possible – and both are included. The package contains the wall mount as well as a 2-leg stand, so you decide based on your room. For the flush wall-mounted Gallery look, we're happy to mount it on request, as well as the stand on your sideboard.\u003c\/p\u003e\n\u003ch3\u003eWhy buy the LG 55LX7B6LA at HD Zürisee?\u003c\/h3\u003e\n\u003cp\u003eBecause a design TV lives on clean installation and fine-tuning. We deliver, mount it flush with the wall, set up Gallery mode and picture, and advise you on the right frame – personally, with our own technician in Wädenswil. Free shipping from CHF 190.\u003c\/p\u003e\n\u003ch2\u003eGoes well with\u003c\/h2\u003e\n\u003cp\u003eA \u003ca href=\"\/en-ch\/collections\/soundbars\"\u003esoundbar\u003c\/a\u003e for unobtrusive sound, a \u003ca href=\"\/en-ch\/collections\/tv-mobel-boards\"\u003eTV stand\u003c\/a\u003e and \u003ca href=\"\/en-ch\/collections\/heimkino-lautsprecher\"\u003ehome cinema speakers\u003c\/a\u003e for a harmonious living room.\u003c\/p\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":53076194459984,"sku":null,"price":1299.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/files\/lg-55lx7b6la-gallery-fernseher-frontansicht.png?v=1786469610"}],"url":"https:\/\/hdzuerisee.ch\/en-ch\/collections\/fernseher-lcd-led.oembed","provider":"HD Zürisee AG","version":"1.0","type":"link"}