{"title":"ANALOGIS","description":"\u003cp\u003eAnalogis is a German manufacturer of accessories and care products for records and turntables.\u003c\/p\u003e\n\u003cp\u003eIt's the unspectacular but useful stuff around vinyl: things that keep your collection clean and sounding good without costing a fortune. Available at our place by Lake Zurich.\u003c\/p\u003e\n\u003ch2\u003eThe Analogis range we carry\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eRecord care\u003c\/strong\u003e – the goat-hair brush \u003cstrong\u003eBrush 4 The Goat\u003c\/strong\u003e for dusting off before playing, dry or with cleaning fluid.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003ePlatter mats\u003c\/strong\u003e – the cork mat \u003cstrong\u003eMat Two\u003c\/strong\u003e (296 mm) as an alternative to the standard felt mat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhat to choose by\u003c\/h2\u003e\n\u003cp\u003eRecord care comes down to two questions: how often do you listen, and how clean are your records in the first place? For everyday dust, a good brush before every play is enough – it protects the groove and the stylus and costs less than a single stylus replacement. With mats, the material makes the difference: felt is the standard, cork damps differently and doesn't build up static charge. When switching, just watch the tonearm height if your arm isn't adjustable.\u003c\/p\u003e\n\u003ch2\u003eHonestly\u003c\/h2\u003e\n\u003cp\u003eNo magic and no miracle sound cure – but a good brush belongs on every turntable, and a cork mat can tame resonances and gently calm the sound. Affordable, sensible accessories. Whether the cork mat makes a difference on your deck, we'll tell you honestly at HD Zürisee in Wädenswil – even if the answer is “probably not”.\u003c\/p\u003e\n\u003ch2\u003eCommon questions about Analogis\u003c\/h2\u003e\n\u003ch3\u003eWhat does a goat-hair brush do?\u003c\/h3\u003e\n\u003cp\u003eIt lifts dust out of the groove before the stylus presses it in – that protects the record and stylus and reduces crackle. Belongs in the basic kit of every collection.\u003c\/p\u003e\n\u003ch3\u003eCork mat or felt mat?\u003c\/h3\u003e\n\u003cp\u003eCork damps somewhat differently than felt and doesn't build up static – how noticeable the effect is depends on the turntable. Try it out, we'll advise you on it.\u003c\/p\u003e\n\u003ch3\u003eIs it worth it?\u003c\/h3\u003e\n\u003cp\u003eFor little money, yes – care extends the life of both record and stylus. When it comes to sound tuning, we stay honestly realistic instead of promising you miracles.\u003c\/p\u003e\n\u003ch2\u003eGoes well with\u003c\/h2\u003e\n\u003cp\u003eContinue on to \u003ca href=\"\/en-ch\/collections\/plattenspieler\"\u003eTurntables\u003c\/a\u003e, \u003ca href=\"\/en-ch\/collections\/tonabnehmer\"\u003eCartridges\u003c\/a\u003e, \u003ca href=\"\/en-ch\/collections\/tonarme\"\u003eTonearms\u003c\/a\u003e and, for an overview, \u003ca href=\"\/en-ch\/collections\/alles-vinyl\"\u003eAll Vinyl\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"analogisbrush4","title":"Analogis Brush 4 The Goat Goat-Hair Brush","description":"\u003cp\u003eThe Analogis Brush 4 The Goat is a goat-hair brush for vinyl records that lifts fine dust out of the groove with soft natural bristles, without stressing the vinyl.\u003c\/p\u003e\n\u003cp\u003eIt's the calm middle ground between a quick carbon-fibre brush and a full machine wash – and according to Analogis especially effective when you add a little record-cleaning fluid to the bristles. Dry or damp: both are part of its repertoire.\u003c\/p\u003e\n\u003ch2\u003eWhy the Brush 4 The Goat?\u003c\/h2\u003e\n\u003cp\u003eGoat hair is naturally soft, fine and oil-resistant. The bristles reach deep into the groove and lift dust away instead of just pushing it around – and they're antistatic, which noticeably reduces the electrical charge build-up while brushing. Think of it like the brush used to dust a valuable oil painting: thorough, but never rough.\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eGentle deep cleaning:\u003c\/strong\u003e fine natural hairs lift dust out of the groove without stressing it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDry or damp:\u003c\/strong\u003e dry for everyday dust, with a little record-cleaning fluid on the bristles for more stubborn residue.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAntistatic:\u003c\/strong\u003e less charge build-up, less crackle, a calmer stylus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eQuality beechwood handle:\u003c\/strong\u003e sits solidly in the hand, no throwaway plastic.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is the Brush 4 The Goat right for – and who isn't it for?\u003c\/h3\u003e\n\u003cp\u003eIdeal if you want to regularly clear your collection of everyday dry dust and occasionally go a bit deeper. Straight talk: it doesn't replace a record-washing machine – for that sticky flea-market find with decades of grime, the machine is still your best bet. For everything short of that, the goat is exactly right.\u003c\/p\u003e\n\u003ch2\u003eOur verdict\u003c\/h2\u003e\n\u003cp\u003eA small, honest care tool that delivers more in everyday use than its price suggests – and looks good next to the turntable too. If you're not sure which care your setup really needs, we'll tell you straight at HD Zürisee in Wädenswil what's worth it and what you can skip.\u003c\/p\u003e\n\u003ch2\u003eTechnical data\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e cleaning brush for vinyl records, dry or with cleaning fluid\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHandle material:\u003c\/strong\u003e beechwood (natural)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBristle material:\u003c\/strong\u003e genuine goat hair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e approx. 100 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWidth:\u003c\/strong\u003e approx. 15 mm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e approx. 50 g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eScope of delivery:\u003c\/strong\u003e 1 × goat-hair brush with beechwood handle\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eDoes the brush shed hairs at the start?\u003c\/h3\u003e\n\u003cp\u003eA few loose hairs can come out at first – that's normal for natural hair and not a defect. Give the brush a firm stroke before its first use and this settles down quickly; it then keeps its shape for years.\u003c\/p\u003e\n\u003ch3\u003eCan I use the Brush 4 The Goat with cleaning fluid?\u003c\/h3\u003e\n\u003cp\u003eYes, that's exactly what it's made for. Analogis recommends putting a little record-cleaning fluid on the bristles and holding the brush against the spinning record. Used dry it removes dust; used damp it also lifts more stubborn residue out of the groove.\u003c\/p\u003e\n\u003ch3\u003eDoes it replace a record-washing machine?\u003c\/h3\u003e\n\u003cp\u003eNo. It's more than enough for dust and light residue, even with fluid. Heavily soiled or sticky records belong in a wet or ultrasonic clean. The two complement each other well: the machine gets it clean, the brush keeps it clean.\u003c\/p\u003e\n\u003ch3\u003eWhich records is it suitable for?\u003c\/h3\u003e\n\u003cp\u003eFor all common vinyl records, from entry-level turntables to high-end decks. The soft goat hair is gentle on the material and also suits older, valuable pressings. For shellac records, better stick to your turntable manufacturer's recommendation.\u003c\/p\u003e\n\u003ch3\u003eWhy buy the Analogis Brush 4 The Goat at HD Zürisee?\u003c\/h3\u003e\n\u003cp\u003eBecause we know from experience which care actually pays off in everyday use – and which just costs money. As an experienced team in Wädenswil, we'll give you honest advice on cleaning and setting up your turntable. Call us on 044 680 22 00, message us on WhatsApp \u003ca href=\"https:\/\/wa.me\/41765342200\"\u003e076 534 22 00\u003c\/a\u003e (text only, no calls) or by email.\u003c\/p\u003e\n\u003ch2\u003eGoes well with\u003c\/h2\u003e\n\u003cp\u003eFor everything around record care, you'll find what you need among our \u003ca href=\"\/en-ch\/collections\/plattenspieler\"\u003eturntables\u003c\/a\u003e, \u003ca href=\"\/en-ch\/collections\/tonabnehmer\"\u003ecartridges\u003c\/a\u003e and further \u003ca href=\"\/en-ch\/collections\/tonarme\"\u003etonearm accessories\u003c\/a\u003e.\u003c\/p\u003e","brand":"Analogis","offers":[{"title":"Default Title","offer_id":52989480468816,"sku":null,"price":29.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/files\/analogis-brush-4-the-goat-ziegenhaar-buerste-schallplatten-frontansicht.jpg?v=1785419684"},{"product_id":"analogismattwo","title":"Analogis Mat Two Cork Turntable Mat","description":"\u003cp\u003eThe Analogis Mat Two is a turntable mat made of pure natural cork that reduces static charge and damps platter resonances more effectively than felt or rubber.\u003c\/p\u003e\n\u003cp\u003eAt 296 mm in diameter, it fits almost any common turntable – a small, affordable upgrade with an audible effect.\u003c\/p\u003e\n\u003ch2\u003eWhy the Mat Two?\u003c\/h2\u003e\n\u003cp\u003eCork is naturally antistatic and acts as a mechanical filter: the 2.5 mm of material breaks up the harsh vibrations of the metal platter before they reach the stylus. Switching from rubber or felt to cork is like moving from an echoey new-build flat into a cozy wooden house – playback turns warmer and feels more \"real\".\u003c\/p\u003e\n\u003ch2\u003eWhat you get\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eAntistatic:\u003c\/strong\u003e no more annoying crackle and no more mat sticking to the record.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBetter damping:\u003c\/strong\u003e absorbs platter resonances more efficiently than standard felt – more calm, more precision in the bass.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUniversal:\u003c\/strong\u003e 296 mm diameter, fits most common turntables.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLight and flat:\u003c\/strong\u003e 33 g and 2.5 mm barely change the bearing load.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is the Mat Two for – and who isn't it for?\u003c\/h3\u003e\n\u003cp\u003eIdeal as an upgrade over the stock felt or rubber mat, especially in dry, heated rooms where vinyl likes to build up static. Straight talk: if your tonearm has no VTA\/height adjustment and you were previously using a very thin mat, check the tracking angle briefly – 2.5 mm can raise the tonearm slightly.\u003c\/p\u003e\n\u003ch2\u003eOur verdict\u003c\/h2\u003e\n\u003cp\u003eLittle money, noticeable effect: less static, cleaner tracking, warmer tonal foundation. Which mat thickness and material suit your turntable is something we're happy to work out with you at HD Zürisee in Wädenswil – before you swap blindly.\u003c\/p\u003e\n\u003ch2\u003eTechnical data\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eType:\u003c\/strong\u003e turntable mat (slipmat) for record players\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e pure natural cork\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eDiameter:\u003c\/strong\u003e 296 mm\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eThickness:\u003c\/strong\u003e 2.5 mm\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 33 g\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e universal for common turntables\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eScope of delivery:\u003c\/strong\u003e 1 × cork turntable mat\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eIs cork really better than the original rubber mat?\u003c\/h3\u003e\n\u003cp\u003eIn most cases, yes. Rubber does damp vibrations, but it often makes the sound feel a bit lifeless. Cork lets the music breathe and prevents static build-up – a real win in winter with dry heating air. How pronounced the effect is depends on the turntable.\u003c\/p\u003e\n\u003ch3\u003eWill the Mat Two fit my turntable?\u003c\/h3\u003e\n\u003cp\u003eAt 296 mm in diameter, it fits the vast majority of common platters, from Rega and Pro-Ject to Technics. With a very thin previous mat and a tonearm without height adjustment, it's worth a quick check of the tracking angle, since 2.5 mm adds a bit of height.\u003c\/p\u003e\n\u003ch3\u003eDoes the cork crumble over time?\u003c\/h3\u003e\n\u003cp\u003eNot at this quality. The cork is densely pressed and lasts for years, as long as you don't fold the mat. Cork is durable but more brittle than rubber – so store it flat and don't fold it. Dust simply taps off or brushes off dry.\u003c\/p\u003e\n\u003ch3\u003eDo I need to readjust antiskating or tracking force?\u003c\/h3\u003e\n\u003cp\u003eTracking force stays the same, and so does antiskating. Only the tonearm height can shift slightly by the mat's thickness. If your tonearm has height adjustment, level it parallel to the record again after the switch – that takes two minutes.\u003c\/p\u003e\n\u003ch3\u003eWhy buy the Analogis Mat Two from HD Zürisee?\u003c\/h3\u003e\n\u003cp\u003eBecause we'll tell you honestly whether a new mat will actually do anything for your setup – and which one. As a specialist shop in Wädenswil with our own technician, we advise you on mat, setup and sound. Reach us at 044 680 22 00, WhatsApp \u003ca href=\"https:\/\/wa.me\/41765342200\"\u003e076 534 22 00\u003c\/a\u003e (text only, no calls) or by email.\u003c\/p\u003e\n\u003ch2\u003eGoes well with\u003c\/h2\u003e\n\u003cp\u003eYou'll find the right match for your turntable among our \u003ca href=\"\/en-ch\/collections\/plattenspieler\"\u003eturntables\u003c\/a\u003e, \u003ca href=\"\/en-ch\/collections\/tonabnehmer\"\u003ecartridges\u003c\/a\u003e and \u003ca href=\"\/en-ch\/collections\/tonarme\"\u003etonearms\u003c\/a\u003e.\u003c\/p\u003e","brand":"Analogis","offers":[{"title":"Default Title","offer_id":52989480534352,"sku":null,"price":39.0,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/files\/analogis-mat-two-korkmatte-plattentellerauflage-naturkork-schraegansicht.jpg?v=1785419684"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/3262\/8048\/collections\/analogis-mat-two-korkmatte-plattentellerauflage-schraegansicht-kollektion.jpg?v=1788947377","url":"https:\/\/hdzuerisee.ch\/en-ch\/collections\/analogis.oembed","provider":"HD Zürisee AG","version":"1.0","type":"link"}